“YouTube has paid out over $1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other,” Chief Business Officer Robert Kyncl said in a blog post Tuesday. “In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales.”
Like Spotify and Apple, YouTube has also prioritized working with artists earlier in their careers and creative processes.
“My priority from day one has been partnering and collaborating with labels and artists to support the success of their artists on and off our platform,” said Vivien Lewit, a music-industry lawyer who joined YouTube in 2011 and runs a group that manages partnerships with the music business.
YouTube, defending itself from attacks by record labels and artists, said it passed on more than $1 billion in sales to the music business in the past 12 months.